Versatile, Modern, Timeless Pieces...
Adeela is a London based designer, knitwear specialist, creative director and entrepreneur with well over a decade of luxury and fashion industry experience.
Her extensive training includes a BA degree in Textile Design from Central Saint Martins where she specialised in knitwear, as well as a BA in Business Marketing from the American University London.
Since graduating she has worked for and been head-hunted continuously by many well-known fashion houses including Dior Couture, Calvin Klein and Vivienne Westwood and Burberry as a designer and developer across a wide spectrum of creative departments.
She is now the founder of her eponymous fashion label Adeela Salehjee, which specialises in versatile, modern, timeless pieces with a special focus on working with natural fibres. Cashmere, merino wools, baby alpaca and cottons remain central, which she sources from hand-picked, sustainable suppliers around the world. There is something distinctly charming in the knowledge that each spool of luxurious yarn and therefore garment, can be traced back directly to the animal from which it came.
Her deep knowledge of the luxury and fashion market has moulded her vision to provide her customers with luxury essentials that consistently adhere to the latest environmental standards, whilst striving towards being a key player championing to eliminate waste.
Her driving force has always been to create beautiful pieces whilst remaining mindful of the impact of the design process on the environment. Consequently, the products are as gentle to the skin as they are to the environment.
The collections consist of snuggly knits made from luxurious materials that offer simplicity and utmost quality. Adeela plays of classic silhouettes, adding a modern edge through her whimsical use of motifs and colour blocking. These pieces can be worn for years and passed down to the next generation of fashion lovers. As part of the brands sustainability ethos, they have also created a care range consisting of miracle lindt remover, fabric spray & drawer sachets to look after your clothes and keep them looking new for years to come.
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